The year 1989 brought TON the opportunity to reintroduce itself to the world and to redefine the legendary story of furniture from Bystřice pod Hostýnem for the new millennium. TON was legally restructured as a state-owned company in 1989 and became a privately owned joint-stock company in 1994. Throughout the 1990s the newly privatised company focussed mostly on producing chair models with a traditional look and on searching for new opportunities. The change in the country’s political system necessitated reorientation towards new markets, and TON worked hard on reaching customers in Western Europe and the USA. This was a time of great soul-searching for a company facing the decision of whether to become a manufacturing facility for other brands or continue to produce its own furniture. TON chose the latter path.