In 1853 Thonet transferred his company to his sons and renamed it Gebrüder Thonet [The Thonet Brothers], and three years later he opened the company’s first factory in today’s Czech Republic. He chose the town of Koryčany in southern Moravia for its abundant supply of beech wood, which he used to make wooden rods that he bent with the help of hot steam and muscle. And it was this revolutionary technique of bending wood that changed the character of modern furniture and its production, as it enabled a shift from the costly production of low-volume, expensive, luxurious pieces to affordable mass production. This transition to mass production represented the most fundamental change to the furniture production process and heralded the beginnings of modern design and industrialisation in furniture production. In 1861 Thonet established his second factory in today’s Czech Republic in the town of Bystřice pod Hostýnem, which now serves as TON’s headquarters.